Graphic Identity
B3 Grit
Graphic Profile, Logotype Design and Web design
Emelie Majling Graphic Identity, Web design
Consulting at B3 Grit
01/10/ 2022 – 10/11/2022 Graphic DesignDesign, Graphic Profile/Logotype Design, Webb Design
Mission and Background Story
B3 Grit was a brand new company built within the B3 Consulting Group. To identify them selves they wanted to have their own niche and look for a new Profile and Identity to use on their new webbsite.
B3 Grit – Logotype
Grit Stands for Courage and uniqueness.
The logo is designed with many small unique particles that stands for every consulting expert coming togheter in B3 Grit.
B3 Grit – Webb
Clean and Stylish dark website in black and white where the logo and strong contrasting colors highlight content and menus.
Preferably with interactive animations where different parts of the menu are highlighted.
The navigation meny picks up the strong colors from the pallette and high lights the different categories of the webb.
B3 Grit – Colors
The colors are mainly used as a contrast to the black background and white font but works also on white background with black font.
I picked the head colors from B3 Consulting profile and then picked a few new under colors to complement the navigation meny.
B3 Grit – Font
Font Work Sans. A clean Sans Serif font to complement the black contrast colors.
Easy to read but with a personal touch. Using Work Sans Thin for the Logotype, Work Sans Bold for the Headlines, And Work Sans Thin for text content.
Graphic Profile used on Infographics
Infographic created with the new Graphic Profile.
Grit Logo on Products
B3 Grit printed on black coffee cup.
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