MALIBU WORLD PERNOD RICARD.

Create your Avatar, Explore the Malibu World, Mingel and go on Workshops.

Emelie Majling Game Designer

Consulting at Spree

01/08/ 2021 – 04/01/2021 Agile/Scrum, GUI, Game Design, User Testing, Unity 3D, Blender

Mission and Background Story

The Pandemic was still ongoing, and Spree got the task from Ciceron Group and Pernod Ricard to create a digital world. The purpose of the digital world was to bring people together from all over the world in the midst of the pandemic to have the opportunity to network and workshop.

Other years Pernod Ricard’s team-building and conferences had taken place on a tropical island, so that was the main task to create for them in the Malibu World.

Avatars, Malibu World and Chat rooms

The conceptual world was built in 3D in Unity in the form of different ”Parts of the World,” such as Paradise Beach, Big City, and Luxurious Suburb.

The users had to create their own personal avatar that could mingle around the world and in different rooms, such as restaurants, bars, and shops. The avatars could chat with each other both in groups and through private chat rooms.

Links to documents and videos were found linked to various attributes around the world. Spree’s big challenge was to build a world big enough to accommodate all the customers’ wishes and to conceptually link expression and form to fit the customers’ profiles.

The number of users was up to 100, all of whom had to be adapted to different schedules, teams, and time zones as the event lasted for three days.

My Role

My role in this project consisted of designing the 3D world and 3D assets in Unity.

A mix of creating 3D prefabs from scratch and adapting 3D assets from Unity’s 3D library. All from concept and building the entire world in Unity.

I also produced customized items to suit the customer’s profile and wishes, such as bottles, drinks, signs, and environments in Unity and Blender. It was of great importance that the world followed Malibu’s graphic profile and brand, so I worked a lot to get the right feel of the world using Malibu’s colors, fonts, and exotic looks.

My role also included a lot of user testing of the digital world throughout the whole designing and development process.

Greetings from the 3 day event!

” – Ending the week on a high after the first ever Viritual Brand Workshop!”