GEO LAB Norwegian Bergverksmuseum

Interactive multi touch solution for the Norwegian Mining Museum for their new exhibition GEOLAB.

Emelie Majling UX/UI Designer

Consulting at Spree

10/08/ 2020 – 11/19/2020 Agile/Scrum, Wireframes, GUI, Figma, User Testing, Blender

Mission and Background Story

Geolab aims to be an inclusive exhibition that is primarily aimed at children and young people, where participation and learning are in focus. When you visit Geolab, you get, among other things, to learn about the world’s mines and minerals. The exhibition highlights the importance of metals and minerals in our lives and our society.

Spree was tasked with creating a fun and interactive station where the user can explore minerals and metals around the globe and see in what products we are using them. Also, learn about the importance of this industry and the impact of transportation throughout the world.

Choose a product, explore minerals, see their transportation

THE PROJECT – The interactive solution is created based on different product journeys that take place on a world map. In a product journey, the visitor is taken through a flow where, among other things, they will learn about which metals are used to create some of the common products we use daily and from which places in the world these metals are mined.

Choose your product, explore the metals/minerals you need to create this product, see animations on the map for the metals’ transportation route from the mines, and in the end, recycle the metals. This interactive multi-touch station can be used by three users at the same time, each following their own product.

My Role

My role in this project was to work as the UX/UI designer but also to be responsible for concept and design.

I created wireframes and user flows together with another UX designer in my team. My task was also to create all the GUI and graphics for the products, minerals, and UI. The interactive 3D map in the background is created in Blender’s clay tool for a more ”GEO LAB” look and expression.

For this interactive solution, we had to work a lot with the user’s interaction and flow. It was a lot of information and content to handle and implement, so it was of big importance that the user didn’t get tired of all the facts and stayed in the flow and had a fun experience. It was much heavy information, but we needed to adapt it for kids and young people in an easy and fun way.

We invited kids and younger people for several user tests.